beteo stands for

be excellent to each other

be excellent

Our paycheck, our self-worth, and our value to society come from finding ways to do our work better and better. Excellence is not a judgment or an outcome, but a way of being.

At Beteo, we study the unconventional practices that drive exceptional results and teach them to the world.

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to each other

Without empathy, excellence is a hollow endeavor.

Baked into every Beteo training workshop are human interaction principles based on decades of research in neuroscience, social science, and behavioral psychology. We translate your empathy into practical skills, and we give you time in class to try, fail, laugh, and learn.

the beteo way

Whether it’s a 30 second video, a two-hour coaching session, or a three-day workshop, the instructors at Beteo aim to keep you engaged, stimulate your curiosity, and stoke your fires of inspiration. But it’s not just about entertainment. Beteo wants you to grow, to gain new perspective and new skills that enhance your ability to do whatever you are trying to do—at work, at home, and in the community.

Tony Brazelton, founder of beteo

Employees quit bosses, not jobs. If that’s true, why are there so many bad leaders, and so much bad leadership training?

In pursuit of an answer, I dedicated my career to understanding the psychology and sociology of the workplace, so I could improve quality of life at work and, as it turns out, business results as well.

Eventually, Beteo was born.

As a scientist, I read the research (so you don’t have to). As a manager, I made the mistakes (so you don’t have to). And then I developed practical behavioral models and tools to help you preserve your humanity at work, so your work can serve humanity.

interested?